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When dealing with Russian business, it is important to understand Russian customs, cultural emphases, and business formalities in order to professionally represent your company.
- Russian clients are very business-oriented, but are apprehensive to people who are overly businesslike and bombastic.
- Handshakes are expected to be firm and include appropriate greeting.
- Russians are usually comfortable doing business with new companies. However, creating and maintaining strong network connections is important.
- Appointments are expected, the sooner the better.
- Genuine character is essential to building trust, which leads to strong business relations.
- Being asked a favor indicates trust and growth between parties.